Does My Small Business Need A Blog?
Blogging is one of those marketing activities that most small business owners have heard of, but many are still unsure whether it’s something they ought to be doing or not.
If you’ve not started blogging yet, it may be because you’ve got some unanswered questions around what it actually involves.
In fact, most small business owners ask, “Do I have to blog?” rather than “Should I blog?” because they’re already so busy, and don’t want to add another marketing task to their to-do list unnecessarily!
Flexible Commitment
The great thing about blogging is that you’re in control of how often you post. Whilst it’s good to blog regularly, it’s your choice as to whether you put out a blog post weekly, monthly, bi-monthly or less frequently. That’s great news, as it means that if you fancy giving blogging a try, it doesn’t have to be a huge time commitment - and it really can produce some great results if done well.
Benefits of blogging
There are many benefits to regularly blogging. To start with, it's a great way to increase awareness of your business, which is very important if you want to attract more new customers to your company.
It’s also a fantastic way to share your expertise and showcase how much you know to your prospects, as well as helping to remind your clients and customers about how knowledgeable you are.
Blogging is also good for addressing any questions that your customers may have, but may not want to ask you directly. It’s also a useful way to correct any myths that might exist about your business or industry and encourage people to find out more.
Blogs can also help you get found easier in Google searches and get your name known in your niche.
Training and Help
If you're not sure where to start your blogging journey, there's lots of help available. For example, I’ve just put the finishing touches on a new training that will be added to the Marketing Momentum Membership Portal next week, called Boost Your Business with Blogging, to help guide small business owners through all the necessary steps needed to start and build a successful blog.
I’ve also created a FREE Blog Post Content Planner to help plan out blog content each month. To get your free copy of the planner, just click here.
If you’d like to know more about blogging, I did a free training all about Blogging for Business over in my free Facebook Group, Marketing Bites on Friday 29th January 2021. Just visit www.facebook.com/groups/freemarketinghacks to view the training, and search #training to find it.
Fancy giving blogging a go?
As part of my goals this year, I’ve committed to blog every week. So far, I’ve managed a 100% record, and what’s even more surprising is how much I’m enjoying doing it!
If you’ve not tried blogging, why not give it a go? You might find that it’s something that’s good for your business as well as something that you enjoy doing too!
To find out more about the Boost Your Business with Blogging and the many other trainings and resources in the Marketing Momentum Membership just visit www.smallbusinessequaliser.com/marketing-momentum-membership
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