If you’re an entrepreneur or a small business owner, I’d like to ask you a question.

Do you have a marketing plan?

If you answered, “Um, no, not really….”, then you’re not alone. In fact, you’ve given me the answer I usually get when I ask that question!

The truth is that most local business owners don’t have a marketing plan, and I understand why….

Most entrepreneurs start their business because of a love of what they do – whether that’s bookkeeping, beauty, baking or building. 

They don’t start a business to spend time putting together marketing plans and mastering marketing techniques, and they most probably won’t have banked on marketing having to be such a large task on their business to-do list!

But unfortunately, that’s the reality. If you want to grow your business, then you need to attract more customers.

In order to attract more customers, you need to do some marketing.

In...