Thanks for purchasing a copy of the Entrepreneurs Marketing, Social Media & Business Planner and for registering to get your free online resources.
On this page you'll be able to access some useful tools to help you with marketing your business.
There are other useful resources that I share through my FREE Facebook Communities so feel free to check those out too.
And, if you're really keen to grow your business this year, check out the link below to find out more about the Marketing Momentum Training Academy and sign up for your FREE 14-Day Trial.
How to use the Entrepreneurs Marketing, Social Media & Business Planner.
Help creating aspects of your marketing plan.
How to understand your ideal customer.
Where does your business sit in the marketplace.
Content Creation Inspiration.
FREE 14-Day Trial of the Marketing Momentum Training Academy
How to use the Entrepreneurs Marketing, Social Media & Business Planner
Watch the video below for useful tips about how to get the most from your planner.
Understanding your Unique Selling Point (USP).
Watch this video to learn more about how to find your USP.
Learning to use hashtags
Hashtags are great for organising and making content more discoverable. Watch this video about how to use hashtags as part of your marketing strategy.
.
Using keywords
Using keywords in your content can help your business get found easier online. Find out more about using keywords in this video.
Help creating a marketing plan
Your marketing planner will help you identify some of the key aspects that go in a marketing plan, but you may also find it useful to download this One Sheet Marketing Strategy Cheat to help you plan out your 1 page marketing strategy.
Just download it here.
Understand your ideal customer
Understanding your ideal client is one of the most important things you can do to help you improve your marketing. Understanding your ideal client helps you answer so many questions like where should I advertise my business, what content should I post etc.
To help you understand more about your ideal client, just download this free workbook.
Where does your business sit in the marketplace?
When you're looking to buy a new product or service, do you buy from the first company you find? Or do you look around a little?
Most consumers will do a little bit of research before purchase, and use that information to decide who to purchase from. And that's why, it's important, that you - as a business owner do this exercise every now and then too. Otherwise, how are you going to know where you sit in your marketplace with the other businesses who sell similar products and services to you (your competition)?
To help you, here's a simple exercise you can do:
1) Make a note of some companies who offer similar products and service to you. If you don't know any, do a search on Google for similar companies who offer what you do.
2) Download and work through the attached worksheet to help you start to understand where your business sits within the marketplace.
DOWNLOAD THE WORKSHEET HERE
Content Creation Inspiration
Content creation is so much easier when you know your ideal customers and understand how your business helps them - which you should have a good idea of from the exercises above.
However, if you ever get stuck for what to write (which happens to all of us at some time or other!), here are 37 content ideas that you can use to spark some inspiration.
Download your worksheet here.
Other useful FREE Resources
Colette regularly creates other free resources to help solo entrepreneurs. In order to be the first to hear about these, make sure you're a member of her free Facebook communities:
If you're a Virtual Assistant, join the VA Marketing Secrets group.
If you're any other kind of solo entrepreneurs, join the Free Marketing Hacks group.
Entrepreneurs Marketing, Social Media & Business Notebook
I find a notebook really useful to work out my marketing ideas, and take notes of any great content ideas I might see whilst I'm out and about. I don't always have my planner with me, but I always try to carry a notebook. If you're after a new notebook to write down your marketing inspiration, check out this one that has been designed to accompany your planner.
View the Notebook on Amazon here.
Entrepreneurs Marketing, Social Media &
Business TO DO
As a busy business owner, there will always be lots to do, so it's handy to have somewhere to keep track of everything that has to be done.
This TO DO Log book has been designed with daily to-do lists to help you make a note of what needs to be accomplished each day. Prioritise your taks, then enjoy ticking them off once they've been completed! With 52 weeks of daily to-dos included, plus a handy notes section at the back, this is a handy tool to use in conjunction with your planner, to help you organise your business and marketing tasks.
View the TO-DO log on Amazon here.
14-Day FREE TRIAL of the Marketing Momentum Training Academy
for ambitious entrepreneurs!
If you sometimes feel overwhelmed with marketing your business and might appreciate a bit of extra help, then why not take advantage of the 14-day FREE TRIAL of the Marketing Momentum Training Academy.
The academy is great place for entrepreneurs to:
* Gain marketing knowledge
* Be motivated to take action to grow your business
* Ask questions
* Get coaching, support and mentoring
* Stay accountable
...to help you achieve the business success you dream of.
All for a small monthly fee.
Find out more information at www.smallbusinessequaliser.com/marketingtrainingacademy
More useful resource links on the website
Check out the RESOURCES section at www.smallbusinessequaliser.com/resources for more useful tools.
